Case Study: My Experience With Marketing

Best Reasons Businesses Should Be Using Social Media

If you want to attract and gain more customers, you should integrate social media in your business. Advertising through traditional media such as television and radio commercials, newspaper and magazine ads are still considered effective but are also costly and its effectivity can be difficult to measure. In comparison, social media allows a wider audience reach with minimal cost. Most of all, it gives you the chance to engage and connect with your customers and allows you to build trust. Here are the reasons why you should utilize social media in reaching out to customers.

It encourages interaction and participation: Traditional media, although effective, cannot elicit interaction and feedback like online media. With the proliferation of social networking sites, it is easier for businesses to connect with their customers. This modern form of media can be utilized to facilitate conversations and interactions with customers. You will be able to improve your company’s products and services by studying the feedback and recommendations of customers.

It develops your online presence: One of the simplest but best ways social media can benefit your company is by increasing its online presence. By utilizing social media for your business, you can rank higher in top search engines which is especially helpful in developing your online presence. This will make it easier for customer to find or discover your company. When searching for something online, most people would normally just look at the top search results so it is important for your company to land the first page of the search engine results. Your company should make an effort to put up and be active in multiple online social platforms so that when an interested customer searches for your brand online, they will be able to find your company website, your official Facebook page, your Twitter stream as well as your LinkedIn profile. Due to your strong online presence, customers will easily see you as an industry leader.

It establishes brand credibility: A strong presence online will make customers more comfortable in signing up with you since they will mostly verify your reputation online. It also gives customers the chance to know more about your company. Since social media enables two way conversations, you will be able to interact with your customers and they will be able to directly ask any questions they may have. Social media allows you to conveniently update your customers about what is going on with your business.

If you have not started to utilize social media to grow your business online, you should begin now before it is too late. Learn more about social media and its power to fully maximize your company’s growth potential.

Source: Read More

The 4 Most Unanswered Questions about Marketing

Reasons Why Businesses Can Really Benefit From Every Door Direct Mail What is Every Door Direct Mail? Every Door Direct Mail was created by The USPS. This is actually a program that allows businesses to send large and over sized postcards to their clients without buying a mailing list or printing certain addresses on your own mail piece. This program is really helpful because the mail preparation cost is much, since they will be sending your marketing message directly to your clients. USPS offer their program at a discounted price, the cost per piece is only .145 cents. 6.5″ by 11″, 17″ by 11″,9″ by 6.25″ and 11″ X 6.26″ are the sizes that are offered by Every Door Direct Mail. These sizes of postcards can really help in making your business stand out and get a higher response rate from people. You do not need to pay for mailing list and this is another advantage that is provided by Every Door Direct Mail. Your mail will be delivered to every client that is in the list as long as it is in the route of the courier. A lot of real estate agents are applying for the Every Door Direct Mail since they can contact neighborhoods of their choosing at a cheaper rate. Restaurants are also using this program because this is another way for them to promote their menu. A lot of retail stores are using this program to introduce special sales that they offer. Spas, hair salons, fitness gym are also using the Every Direct Door Mail program to promote their opening and even their services. A lot of businesses are providing good reviews about the Every Direct Door Mail program. This program is actually simple and can be used by all types of businesses.
The 4 Most Unanswered Questions about Marketing
Here are the ways on how you can use the program:
The 4 Most Unanswered Questions about Marketing
A. The mail house can process your mail Your first step is that they will be the one to process your paperwork based on the guidelines and rules of the post office. The next step, is that they will prepare your mail even the bundling and shipping the mail pieces directly to you. The last step is taking your mail to the post office, then after you can have control in everything. B. You process your own mail The first step is printing your own postcard. The second step that you need to do is by getting proper paperwork in the website of USPS. The third step that you must do is by separating your orders into bundles of 50. The last step is taking your mail to the post office, then you can control everything.