The Art of Mastering Mail

Benefits of Every Door Direct Mail (EDDM) Services Marketing through Every Door Direct Mail or EDDM service is a sure route to keeping everyone in the neighborhood up-to-date regarding your business, without you having to roll out a sizable marketing budget. Whether you have a grocery store or a bank to run, EDDM comes with significant benefits. Manageable Price Local marketing has never been so cost-effective until EDDM. The brochures’ and flyers’ design and the general layout can be produced in-house by your own staff, saving your business a lot of money and allowing you to focus on the delivery of the postcards. EDDM postage rates can be as low as $.175 cents, making it unbelievably affordable for businesses that want to implement a local promotional campaign.
Case Study: My Experience With Mail
No Mailing Lists Required
Short Course on Options – What You Should Know
Plenty of times, you might be forced into buying a mailing list so as to reach out to homes within your neighborhood. Using EDDM, the process is plain and simple. The mail carrier brings the message to each household found on the route, not needing any particular addresses. What this means is that your business can penetrate a whole community, with the mailing ending up in the hands of the consumers themselves. All that is needed is for you to define the carrier routes and dropping date or dates, and the USPS will ensure the direct delivery of the message to each and every door that is included on that route. Zero Postal Limits Direct mailing will usually involve buying a postal limit, costing a business a huge amount just to be able to open the account. With EDDM, mailings of 200-5,000 pieces will not need a postal permit. The USPS provides a certain EDDM permit which a client can add to their mailer pieces. This special permit ensures that the postcards will not go with the mass mailings. Definitely, this goes a long way in terms of cost saving. Convenient Mailing Size The EDDM mailer requires a bigger flat. A piece should be between 5.875×11.5 inches and 12×15 inches. In other words, EDDM provides you a flexible range of sizes, making it suitable for anything, from a lengthy product description to a quick sales announcement. Also, it is targeted to satisfy a business’ specific marketing needs. Adequate Space for Business Message With EDDM, you just need to provide a minimal space for the EDDM indicia, endorsement and an address. As for the rest of the space, you can include calendar events, maps, coupons, or whatever will help attract customers to your business. Whether the marketing message is promoting sales and events, announcing grand openings or even sending out coupons and special offers, there is so much of space for all this to be included. Cost Efficiency As you might know, advertising can be so expensive, particularly for a small business. Using EDDM, you are able to effectively reach a big number of prospective customers not having to spend much on other advertising methods.